Some overpaid mastermind
has decided that the new slogan to represent our state, the catchphrase that
will grace all new car registration plates, should be ‘Victoria: The Education
State’. How embarrassing. I fear it may be a necessary to teach millions of
people how to pronounce EsseNdon with the middle –N, or that ‘you’ remains the
same, whether it is singular or plural before we go speeding around advertising
the level of our collective genius.
Really, do we want
everyone else in Australia to think Victorians are a bunch of polysyllabic tossers who drive around blowing their own horns? And if we did make the
change, would we replace the current system of identifying numbers and letters
with algebraic equations, tricky scientific terms or little used but sensational
words like frippery and folderol? Or would we stick with such wittily
personalised plates as 8ooBEZ and Pen15?
No, I don’t think the
new slogan is going to do much for our image. And it’s certainly not going to
do anything for school retention rates or literacy levels. Here’s a kooky
out-there suggestion for all those political think-tanks and enquiries into the
economic value of switching to a new motto. Instead of worrying about promoting The Education State, how about worrying about the state of education? Perhaps increasing the status and salaries of teachers may be more useful. Too kooky for you?
Slogan, schmogan. Waste of money. You are right: give the money to schools and pay teachers more instead of paying pony-tailed morons in suits to swan around drinking lattes in meetings and commissioning focus groups.
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